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What are the key short-order trends you are working on?

Industry insiders share their thoughts.

Style Council

Wendy Wilson

Closet has a new story every four to six weeks. The next is macaroon pastels such as mint, pistachio and lavender. We also have lots of floral and tropical prints. As the season progresses the prints get brighter and we have more blues - this season’s ‘It’ colour. The high summer story is monochrome with hints of pale blue. Dresses still make up the bulk of the range but we are adding more separates and playsuits. We have a lot of skirts, shorts, culottes and even skorts. We’re using texture and prints for these pieces.

Victoria Cookson

Bellfield’s autumn 14 range plays on our strengths of great trend-led winter knitwear and outerwear, taking it to the next level with a contemporary 1990s streetwear injection. Oversized denim parkas and metallic padded jackets with technical details have been well received when we have shown buyers our previews. To complement this, we have a new authentic denim package with directional washes and perfect fits for men and women.

Kay Elizabeth

Pinks, rich berries and wines will still be key colours for autumn 14 at Hedonia. Midi-hems will be our main focus but teamed with boxy jackets to make it more ‘now’. We will also introduce limited-edition printed blouses. As a brand it is important to follow trends but offer an alternative to what’s currently on the high street. Shoppers appear to be moving towards statement pieces that they really covet.

Matt Peacock

We’re creating a new 30-piece range for September delivery as well as rebranding and heading in a new direction. Prints and tees will still be a large part of Original Geek but we’re adding more autumnal product using innovative fabrics, appliqués and new cut-and-sew techniques.


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