Industry insiders share their thoughts.
Unreal Fur has been doing very well for us - it’s been flying out of the door, especially the gilets (pictured), which has been a real surprise to us. Also any pieces with animal print or coated denim have been popular, but that’s less of a shock.
Brave Soul’s bright eyelash jumpers have been selling really well, which I’m surprised about as people in our town [Elstree] tend to dress quite conservatively. Glamorous’s shirt dresses (pictured) have been selling well too, which again is a surprise as they are quite different from what you’d expect people to wear here.
We’ve had winter bloom flower dresses from Wal G and Love that have really surprised us. Flower prints can look really summery but once we displayed them on mannequins, we sold loads of them. After someone from The Only Way Is Essex wore a Dead Lovers tiger dress (pictured) on TV last week, the brand has been flying off the shelves -before that there hadn’t been much interest.
We’ve been selling T-shirts by Imaginary Foundation (pictured), which is quite unusual for us as we normally focus on smart menswear. The sublimation prints are the ones selling really well. They are quite bizarre-looking, with intergalactic themes and some really wacky artwork. Bearing in mind the season, it’s a bit odd to be selling so many T-shirts but they are doing so well.