Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

What autumn 13 product or trend’s popularity has surprised you?

Industry insiders share their thoughts.

Style Council

Deryane Tadd

Unreal Fur has been doing very well for us - it’s been flying out of the door, especially the gilets (pictured), which has been a real surprise to us. Also any pieces with animal print or coated denim have been popular, but that’s less of a shock.

Raheel Nakhwa

Brave Soul’s bright eyelash jumpers have been selling really well, which I’m surprised about as people in our town [Elstree] tend to dress quite conservatively. Glamorous’s shirt dresses (pictured) have been selling well too, which again is a surprise as they are quite different from what you’d expect people to wear here.

Ian Moore

We’ve had winter bloom flower dresses from Wal G and Love that have really surprised us. Flower prints can look really summery but once we displayed them on mannequins, we sold loads of them. After someone from The Only Way Is Essex wore a Dead Lovers tiger dress (pictured) on TV last week, the brand has been flying off the shelves -before that there hadn’t been much interest.

David Finlay

We’ve been selling T-shirts by Imaginary Foundation (pictured), which is quite unusual for us as we normally focus on smart menswear. The sublimation prints are the ones selling really well. They are quite bizarre-looking, with intergalactic themes and some really wacky artwork. Bearing in mind the season, it’s a bit odd to be selling so many T-shirts but they are doing so well.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.