Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Wheels & Dollbaby returns for autumn

Australian contemporary womenswear label Wheels & Dollbaby is returning to the UK wholesale market after a five-year hiatus.

The Sydney-based label has started to wholesale its autumn 12 short-order collection via Robert de Keyser, owner of fashion agency Fashion R, for September deliveries. De Keyser, who represented the brand for four years when it was in the UK, said he was looking to secure 50 stockists within the first year.

“We had 70 stockists and a wholesale order book of £2.5m the last time it was in the UK,” he said. “People loved it. It had a real celebrity following and some great stockists including Harrods and Selfridges.”

He said he was targeting all the multiple retailers that sold the brand previously, including Harrods and House of Fraser, as well as contemporary womenswear independents. The brand had continued to be sold in the UK by etailer Asos and Cardiff womenswear indie Blush Baby.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.