Industry insiders share their thoughts.
360Sweater has been doing really well and it’s usually our bestseller. Customers love the shapes and the colours from the spring 14 collection, particularly bright shades like hot pinks, lime and tangerine. Another brand doing well is Hale Bob, with the dress range proving very popular.
Probably American Vintage. It’s a really good, easy-to-wear brand and, because we’re a casual separates store, it suits our market well. As far as individual pieces, it’s always the sweatshirts that sell well for us and we’ve actually sold out of them already.
So far I would say Vero Moda. It’s got some jersey maxi dresses that are just flying out now, having started picking up quite recently. Also, Only is doing well with its nautical-style pieces; I think that will be a huge trend and the beach dresses have already been doing well, despite the cold weather.
Religion is selling well. It’s become a little more sophisticated this season. It still has that rock ‘n’ roll edge, but it’s broadened its range and now sells to customers maybe in their 30s or 40s, who wouldn’t normally look at the brand. The strongest-selling item so far is a lightweight leopard-print knit from Guess; we’ve almost sold out.