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Spring 10


An incredibly well balanced mix of classic and sexy styles uses premium fabrications and a print-heavy aesthetic anchored to a candy sweet palette of dark pink and nude shades while a safari story is anchored to khaki. Dresses are the key category overall, coming in body-contouring jersey, soft silk drapes and voluminous silks. Premium prices pitch the tie-dye pocket dress at £135, a sleeveless suede dress at £195 and a sofy suede biker jacket at £235.  Soft shaded abstract and leopard-style prints are toughened up with utility detailing like drawstring waists and scuba zips. Cropped parachute tops, harem pants and jumpsuits update the silhouette. Fabrications take in butter soft leather and suede, cobweb knits and sheer gauzes while even basics, like the acid wash T-shirt at £45 come in a peachy soft finishes.

Key pieces

  • Super soft biker jacket
  • Soft pink suede dress
  • Body-con abstract print dress with contoured seams
  • Denim blue cropped parachute top

Right for the market?

Heck yes. The super-soft handle and premium fabrications add a wow factor to pieces that – while they nod to trends with 80s styling – look classic enough to outlast the season. This is a super feminine range that will span age groups and while there is plenty of sexiness for the brave shopper to indulge in, with the silhouette-moulding skirts and dresses, draped silks and a capsule of sharp-lined tailored jackets, there are plenty of more democratic options too.

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