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Womenswear Autumn 14: Make the fur fly

When the weather finally turns chilly, these are the most on-trend fake furs any good buyer should put on their shopping list.

The fashion week catwalks were awash with furry finishes and fuzzy textures for autumn 14, as designers pushed both real and fake furs and shearlings for cosy outerwear, accessories and linings.

The trend has filtered down to the high street and reignited buyers’ interest in the look, meaning brands that specialise in fur imitations are once again in demand.

“For autumn 14 fake fur went crazy,” says Claire Spencer-Churchill, director of sales agency Claret Showroom, which sells fake fur brand Unreal Fur. “We opened 300 doors across Europe this season and therefore bought into stock [for short orders], which we wouldn’t normally do. Asos.com has sold 25% of its order in four days.”

Coats, gilets and accessories in tawny brown, grey and black are popular, but animal patterns and shots of brighter colours add a youthful spin. Increased quality and more realistic finishes mean the trend will appeal across the womenswear market.

“I’ve been developing faux fur for eight years in the Far East and work with the world’s leading manufacturers to replicate the look and feel of real fur, offering high-quality pieces often mistaken for the real thing,” says Nazia Govaria, brand director of specialist fake fur brand Ruby + Ed. “Innovation in materials is progressing faster than ever before.”

Bloodless Fur

Pretty pink colours, spotty leopard patterns and shaggy fake shearling have been autumn 14’s bestsellers at Bloodless Fur (also known as BLF), which imitates fur using Kanecaron, an innovative synthetic fabric that replicates the softness of the real thing. Stocked by the likes of Harvey Nichols and independents The Hambledon in Winchester and Notting Hill boutique Couverture & The Garbstore, the brand takes a more fashion-focused approach to silhouettes, with options including sleeveless capes, transitional short-sleeved cropped styles and on-trend slouchy, oversized shapes.

Wholesale prices range from €112 (£87) for a gilet to €230 (£179) for coats.

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Bloodless Fur Autumn 14

Bloodless Fur Autumn 14




Shrimps

Hannah Weiland’s emerging label Shrimps has quickly garnered an army of fake fur fans among the cool fashion crowd. Pieces have been worn by the likes of Alexa Chung and Net-a-Porter founder Natalie Massenet, while stockists already include Selfridges, Net-a-Porter and Matchesfashion.com. Shrimps’ luxury take on the material is often colourful and fun, with contrast panels and the brand’s signature Breton stripe bringing flashes of colour to its furry coats. Having recently shown her spring 15 collection at London Fashion Week, Weiland has expanded the offer to include a broader range of accessories and coat styles, including new outerwear shapes, clutch bags, scarves and detachable collars.

Wholesale prices range from £59 for accessories to £225 for coats.

Shrimps Autumn 14

Shrimps Autumn 14



Unreal fur

This Australian label is selling at short order for the first time for autumn 14, following a surge of interest in its coats. Key styles include a cream coat with pastel pink contrast-colour collar, a shaggy shearling-like textured option and super-soft cropped jackets, alongside accessories such as scarves and hats, all in fake fur. Represented by Claret Showroom in the UK, it counts the likes of Asos.com, Anthropologie, Fenwick and Topshop as key accounts.

Wholesale prices range from £17 for accessories to £90 for coats.

Unreal Fur Autumn 14

Unreal Fur Autumn 14

 



Ruby + Ed

Originally specialising in slippers and accessories, Ruby + Ed has expanded its outerwear range and now offers a short-order range for those buyers looking to update their fuzzy fake fur stock, with deliveries available within five working days. A favourite of department stores including Liberty, Harvey Nichols and Selfridges, bestsellers this season include its hooded styles, which come in a longer mid length for autumn 14, alongside vibrant fuchsia pink striped scarves.

Wholesale prices range from £9 to £44 for accessories and £70 to £110 for gilets and coats.

Ruby and Ed Autumn 14

Ruby and Ed Autumn 14

 

 

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