The key pieces that will get shoppers spending.
Smooth as silk
Bridge the gap between smart and casual with some silky shirts and blouses, a central item in many ranges. There are tomboy-style collared shirts available, as well as button-up blouses and collarless tops in soft fabrics.
Up your sleeves
This season look out for knee-length dresses with longer sleeves, which are often a more flattering option and will have a wide appeal with different shoppers. Giving a more casual and daytime feel to fitted or tunic-style dresses, many brands opt for printed and patterned examples. Florals and animal prints are popular, as well as more abstract geometrics.
Fur or faux
Fuzzy and furry textures are used in many collections, as the return of fur hits the mainstream. While natural and neutral colours are available, bolder shades and pretty pastels offer a point of difference. These are fake, but more brands introduce real fur options for autumn as luxe investment pieces.
All buyers should fill their offer with a range of statement cardigans. In chunky wool and heavier jersey, these are great transitional layering pieces to carry shoppers through the season, as outer layers in autumn and layered with coats come winter. Graphic patternation or interesting and unusual textures will make these cardies conversation pieces.
The middle market
We’ve seen longer-length skirts for a couple of seasons now, and they remain prominent for autumn 15. Watch out for these midi shapes, with hems that fall on or below the knee, and note that most brands are pushing fuller A-line silhouettes for a more feminine feel.
On a roll
Roll-neck shapes are important, lending a comfy and cosy feel to knitwear. Whether it’s a fine-gauge knit, a throw-on cape or oversized jumper-cum-dress shape, make sure to stock up on some roll-neck designs.
Introduce some fun into your buy with some jazzy knitwear. Repeat patterns such as this houndstooth and unusual fabrics like metallic weaves make for statement pieces, while intarsia knits with placement designs offer interesting updates to everyday jumpers.
One of the boys
Chunky coats in oversized silhouettes are a winter trend to watch. Keep things smartly tailored and look for designs that follow classic masculine cuts, with a focus on double-breasted fronts. Fuzzy textures and menswear-style checks are also seen, available in standard black and navy, although feminine pastel shades offer a more girly spin.
Pick up a parka
The parka coat has made a fashionable return this season and is a great winter buy that will appeal to various age groups, performing well in terms of form and function. Technical fabrication and quilted finishes are seen, while the classic canvas version is given a luxe spin with real or fake fur trimmings and linings.
Hide and seek
Fill your rails with leather, suede and sheepskin shearling. Outerwear is the key category, from the classic biker jacket through to oversized shearling-lined cosy coats. However, dressy leather legwear and suede separates work the trend into other categories. If the full leather or suede look isn’t right for you, find it in panelled sections.
Update your trouser selection with statement-making styles. Loose and silky pyjama-like options are a casual choice. Prints and patterns are bolder, although darker tones make them more accessible. Textured fabrics such as patterned jacquards add interest.
Cut a fine figure
Whether it’s a long winter coat or a fitted tailored jacket, collarless shapes abound. A trend that will work for many different shoppers, this offers a clean and minimal look that is often lifted with the use of textured fabrics or even embellishment.
Basic fine-gauge knits are elevated this season with the introduction of printed silky panels. Used in a number of collections, this updated basic is most often seen featuring a floral-print silky front with contrasting knit arms.
Drape of things to come
Slouchy draped outerwear promises to be the key coat shape for the season. Loose waterfall hems and wrap-around collars are the key feature, creating a relaxed silhouette that will catch the eye of customers of different sizes and shapes.