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Spring 11

Marc O’Polo

Indigo is key to Marc O’Polo’s spring 11 collection and is worked into cotton jersey sweats, printed shirts and vintage leather biker jackets. Military-inspired cargos and jersey jogging pants are also important, as are schoolboy blazers, loose organic sweats and lightweight washed boyfriend shirts.

Other key pieces include floral-print dresses, boxy T-shirts, boyfriend chino shorts and casual suiting. In addition to indigo, grey, khaki and green are juxtaposed with coral, berry tones and bluebell. For eveningwear, midnight navy, gold and silver complete the colour palette.


The first drop for spring 11 from Emreco features fluid-looking prints, metallic touches and quirky feminine detail reflected in soft denim blues, neutrals and saturated yellows and coral.

The second drop sees more relaxed silhouettes with subtle prints and metallic beading, while the third drop features ditsy florals, sheer layers and touches of lace. The final drop mixes exotic prints and feminine shapes.

Almost Famous

A modern vintage story inspires the collection from Almost Famous. Knitwear and casualwear make up daywear, while dressed-up pieces include a sculptured bodice with mini peplum. Key silhouettes include draped asymmetrical shapes and sculptural shift dresses.

Colour is abundant with rich blue, aqua and mint alongside tangerine and fuchsia. Fabrics include lace, chiffon, iridescent silks and silver foils.


Army and safari, nautical and redefined biker looks redefine biker looks in Inwear’s spring 11 collection. The colours echo these themes with army greens, warm caramel, navy blue, washed greys, light and bright blue, red and coral.

Core to the collection are safari shirt dresses, redefined suits in draped crêpe and jersey, military-inspired coats, soft jersey tops, tight-fitting casual trousers and straight-cut jeans with rivets for a rough look.

Fabrics include crisp mercerised cottons, washed leather, lace-printed silk, washed-out cottons and corduroy, distressed denim, draped jersey, light cotton voile and stretchy linen.

Key pieces include delicate cotton voile shirts in soft colours, lace-printed silk dresses in a combination of coral and black, washed army jackets, feminine military cotton coats with defined shoulders and distressed white jeans.


Bright floral prints and abstract patterns are the highlights of Elégance’s spring 11 offer, with orange, pale purple, red, lime green and blue key to the range. Classic, clean lines and asymmetric cuts are used on natural fabrics including silk, cotton and jersey.

There is a strong focus on the jacket - collars are high and ruffled while fastenings are straight, belted or asymmetric with a focus on the waist to accentuate the female silhouette.

Karen Cole

A palette of rich deep reds and purples is offset against pastel pink, olive and cream in Karen Cole’s spring 11 collection. Stylised and oversized florals, classic polka dots, grosgrain ribbon and pearl details combine to lend ultra-feminine, vintage appeal to clean silhouettes.

Key shapes include 1950s nipped-in waists, flared skirts and boxy jackets. Key pieces include the three-way skirt dress, which can be worn as a skirt, longer-length dress or empire-line dress.


Occasionwear brand Aftershock serves up four different stories for spring 11: Monochrome Beauty, Romantic Utility, Candy Fairytale and Cyber Warrior. The palette is mostly natural including nude, pesto green, dusty pink and pale blue.

Wool, jersey and acetate mixes are offered at the start of the season, with linen and cotton mixes due later in the summer along with soft chiffon, cotton silk and extra-light cottons. There will be six to eight deliveries in spring/summer.

Marc Cain

Khaki and black are combined with make-up shades such as nude and rose tan to bring a touch of femininity to Marc Cain’s spring 11 collection. Lingerie elements such as lace, net, satin and chiffon with a delicate butterfly print stand out, contrasting well with rough cotton gabardine and canvas.

Trench-style jackets or cape-shaped parkas are teamed with lace dresses, reinforcing a tough but girly look. Delicate tops and knitted corsages go perfectly with oversized cargos or chinos. Updated spring 10 items include jogging pants made from a mix of net and silk.

Melt London

The inspirations for Melt London’s collection are rooted in the 1980s, albeit updated for spring 11. While shoulders and sleeves are focal points, there is a softness to them that differs from the power dressing of that decade. High waistbands are in line with the trend for the past few seasons, while the palette is mainly neutral, with splashes of black.

Fabrics are cotton canvas, printed silk, plain silk georgettes, cupro, lace, sport weaves, cotton mesh, jersey, and cotton voile. Silhouettes are flattering, with knee-length draped dresses, slim trousers and feminine jackets with raw chiffon detail or voluminous sleeves. High-waisted trousers worn with square-cut lace tops or body-fitted jersey dresses with retro sleeve details are key.


Dagmar’s pre-spring collection focuses on transitional day-to-evening knitwear pieces. Skinny grey-wash jeans are paired with knitted tops and silk-mix sheer blouses. Fabrics range from delicate silks to denim and alpaca wool knits. Yellow and off-white are mixed with blue and blush pink along with the staple black.

Dresses and tops are loose and draping is key, while strong shoulders on jackets make the silhouettes slightly structured but still feminine. Zip details on knitted tops add interest while stripes are seen throughout the collection on tops and jackets.

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