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Brandwatch: Lucas Hugh

From a meeting to a run around the park, Graeme Moran meets the brand that’s ready for anything.

THE BASICS

Wholesale prices £30 to £140

Website www.lucashugh.com

Telephone 020 7221 4885

You’ve heard of clothes that allow shoppers to slip from the boardroom to the bar, but what about a stop-off at the gym in between? Well, that’s where Lucas Hugh comes in. “Our customers exercise often so wanted something covetable that can be as stylish in the coffee bar after their workout as in the studio during the class,” says stockist Jo Davies, owner of indie Black White Denim in Wilmslow, Cheshire.

Launched in 2010, the premium women’s activewear brand mixes functional and innovative design with a stylish fashion flair. “The look is edgy but sophisticated, balancing strong masculine lines with sexy, feminine detailing,” says its creative director Anjhe Mules.

The 27-piece autumn 13 collection focuses on a palette of ruby, plum and soft peach contrasted with crisp white and black. Key pieces include a mesh tunic, a padded insulated jacket and signature panelled leggings made from what Mules describes as a “performance polyamide/elastane-mix fabric, which is tightly woven to give extra support to the muscles and aid blood circulation, which helps guard against strain.”

She adds: “But my favourite is the Lazu tailored blazer, which is like a futuristic sporty tux jacket. It’s very clean cut with an opalescent lapel. Though its real beauty is its wearability - from a run in Hyde Park through to a business meeting, and it is even machine washable.”

A plethora of techy details mean the clothes perform as well as they look. Many of the fabrics are UV protective, breathable and antibacterial, with moisture-wicking properties and sealed-seam technology, and are made in the same factory as many Olympic athletic and swim kits. Then there is the built-in ventilation panels, concealed pockets, iPod holders and headset eyelets. What more do you need?

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