Excitement is mounting for Vogue’s Fashion’s Night Out 2010, which takes place in London’s West End tonight.
Fashion retailers, brands and designers are all joining forces to help promote the shopping extravaganza - promising everything from exclusive discounts to special guests and prize draws.
Retailers will open their doors to the public from 6-11pm tonight and have a host of activities and celebrity appearances in store. The event is free to the public.
Daisy Lowe will be on hand at House of Fraser to relaunch iconic sixties brand Biba.
Stella McCartney has confirmed that Gwyneth Paltrow will host her Bruton Street store event.
Yasmin Le Bon and Manolo Blahnik will open the doors to Liberty’s World of Manolo pop-up store. Richard Nicoll will also make an appearance as he shows customers how to wear his autumn 10 collection.
Louis Vuitton has recruited Alice Dellal to play a two-hour DJ set at its flagship store and Christian Louboutin will host a mad tea party with music courtesy of DJ’s, London Guns.
For more information on the event, visit http://fashions-night-out.vogue.co.uk/