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Zatchels appoints celebrity stylist Gemma Sheppard as creative director

Accessories brand Zatchels has appointed celebrity stylist Gemma Sheppard to the position of creative director.

Sheppard, who has styled celebrities such as X Factor judge and singer Tulisa Contostavlos, has joined the brand with immediate effect. She will head up a series of special projects for Zatchels.

Zatchels director Brian Brady said: “We are extremely excited to have Gemma associated with our brand. She loves the products and has an amazing creative capacity, which will continually invigorate newness - something that we have become well known for.”

Sheppard would be encouraged to “create a host of new areas of opportunity for the brand to explore, and aid our global expansion programme”, he added.

The new appointment comes as the label plots global expansion into the US, Europe, China and South East Asia.

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