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Product overhaul and cost control pay off at Fat Face

Fat Face reported a 13% rise in revenue for the 52 weeks to May 28, helped by a renewed focus on product.

The lifestyle retailer – which will open a 33,000 sq ft store in Westfield Stratford City in London in September – said sales rose to £152.7m over the period, with EBITDA up 28% to £24.8m.

Chief executive Anthony Thompson said the rise was down to tighter cost control and a product range overhaul based on extensive customer research.

Best-selling products for summer included sweatshirts, T-shirts and shorts, while top sellers for winter were gilets and knitwear.

Thompson also said the rise in EBITDA was further fuelled by the retailer selling more product at full price, keeping costs to a minimum and holding off from going on Sale early.

Fat Face, which has 190 stores in the UK and Ireland, will open in a high-profile location within the Westfield Stratford City development. Thompson said he was feeling positive about the future, but said Fat Face still has a lot of work to do in a very tough market.

He added: “I’m really pleased with the customer reaction to newness, and I think newness and freshness is what they’re looking for at the moment.”

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