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Products that defy the credit crunch

I’m currently on the hunt for products that are defying the credit crunch and bucking the trend on the high street, in the supermarkets, online and in the department stores. So, what is soaring while our economy is swooning?

Until recently, we have been spending £5 billion a year on takeaway lunchtime sandwiches – that is all changing as we now begin to return to taking packed lunches to the office. The result? Tupperware is flying off the shelves for the first time in many years as we consciously stop wasting leftovers, use them for sandwiches and improve the environment by saving 18 million tons of carbon monoxide emissions each year from reduced packaging and waste.

Sources tell me Revlon’s Renewist lipstick sales are up by 68%. Lipstick remains an affordable, feel-good luxury. Despite the recession, women still want to look good and therefore the parts of the beauty sector are doing well. Watch this space…..

Around 90% of video game customers are resistant to the credit crunch – because they are in the 6–30-year-old demographic and the recession should hopefully pass them by. Video gamers have spent over £4.6 billion on consoles, accessories and games this year - up 42% on last year. Video games sales in the UK will eclipse the combined value of music and video sales. The prediction is that Gears of War 2 will be the top seller.

A final tidbit for you: I have to say that Primrose Hill just gets better and better! One of the Rolling Stones has just moved into the neighbourhood - and we are hopefully going to persuade him to do a number at our Christmas party in the mews. Will keep you posted!

Lastly, thanks for all your comments and ideas – they are a huge help and keep me inspired. More please! Have a wonderful weekend and please don’t be Economically Correct – EC, which has replaced PC. Spend to give the economy a kick! Email me at

Moira Benigson is the founder and Managing Partner of The MBS Group, one of the UK¹s most influential executive search firms, specialising in the recruitment of senior talent for the retail, luxury, consumer goods, leisure and online sectors.

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