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Puma raids Pandora for chief executive Björn Gulden

Sportswear brand Puma has raided jewellery brand Pandora for its new chief executive.

Björn Gulden has been chief executive of Pandora since 2011 and fills the role left by former Puma boss Franz Koch.

Gulden has a strong background in footwear, having worked at German footwear retailer Deichmann from 2000 to 2011 as well at sportswear giant Adidas prior to that.

Puma’s parent company Kering, previously known as PPR, has been looking for a new chief executive since December when Koch announced he was leaving the business.

Jean-François Palus, chairman of the Puma administrative board, said: “With Björn Gulden, we are pleased to have an experienced sports industry expert with proven leadership quality and know-how in managing sports and footwear brands taking up the reins of Puma.”


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