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Pure London adds swimwear and lingerie

Tradeshow Pure is to introduce its first dedicated swimwear and lingerie section, alongside an expanded footwear and accessories offering for its August edition.

Pure Body, will show alongside four key sections on footwear and accessories - design-led and trend-led footwear, accessories and premium accessories - showcasing both returning and debut brands.

International brands launching at the event include French footwear label Mephisto and Jeffrey Campbell, who has designed for Jessica Alba and Rhianna.

Across accessories, 120 brands will exhibit, including Zandra Rhodes, who is relaunching her handbags.

Vivien Sheriff, the Middleton sisters’ milliner, will showcase her range of hats and head pieces.

The trade show, which this year runs from August 19-21, will also introduce an extended seminar programme, featuring topics and speakers who will tackle some of the most pressing challenges facing retailers today.

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