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Pure London opens for busy 33rd season

Exhibitors have praised the 33rd edition of Pure London, noting the womenswear tradeshow appeared busier than last season.

The show opened its doors at Olympia, west London, yesterday (February 10).

Although no official visitor numbers for the first day are available yet, brands told Drapers there had been an improvement in both the number and quality of visitors they had seen.

Michael Lambourne, director of clothing and footwear brand Bourne, said: “It is definitely better than last season. In August it was so hot everyone stayed away and it was really dead.”

Daniela D’Aveni, UK sales director at footwear distributor Highline United, said: “We have had a great show so far and seen some good buyers. It’s going really well for us.”

On Sunday the show is traditionally frequented by indie buyers, with multiples not usually out in force until Monday. This season it was no exception, with brands such as JW Heritage optimistic abuot the number of buyers from big high street names likely to hit the floor today and tomorrow.

For a full report from Pure London see this weekend’s edition of Drapers.

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