Womenswear tradeshow Pure London has rebranded with a new logo for its 33rd edition in February.
The new branding, which all aspects of the show, was designed by London-based agency BuroCreative.
To reflect the age of the show the new branding features the number 33. The design will be adapted for all future shows to include seasonal updates of photography, colourways and number of seasons.
“Before entering into the process of rebranding, Pure London carried out in-depth research amongst its customer base,” said event director Sarah Lawrence.
“The themes of ‘edited, contemporary and international’ resonated strongly with all customers and the bold, new look highlights these key themes.”
The 33rd edition of Pure London takes place at London’s Olympia from February 10-12.