Womenswear tradeshow Pure London has rebranded with a new logo for its 33rd edition in February.
The new branding, which all aspects of the show, was designed by London-based agency BuroCreative.
To reflect the age of the show the new branding features the number 33. The design will be adapted for all future shows to include seasonal updates of photography, colourways and number of seasons.
“Before entering into the process of rebranding, Pure London carried out in-depth research amongst its customer base,” said event director Sarah Lawrence.
“The themes of ‘edited, contemporary and international’ resonated strongly with all customers and the bold, new look highlights these key themes.”
The 33rd edition of Pure London takes place at London’s Olympia from February 10-12.
You might also like...
Pure London opens for busy 33rd season
Exhibitors have praised the 33rd edition of Pure London, noting the womenswear tradeshow appeared busier than last season.
French brands head to Pure London
Womenswear tradeshow Pure London is to play host to 60 French brands at its upcoming autumn 13 edition as the show’s lingerie section Pure Body enters its second season.
Exclusive: Brands deliver growth in 2012
The branded sector experienced growth in 2012 with many brands positive about next year according to a Drapers survey.
Pure London to introduce kids' footwear
Womenswear tradeshow Pure London is understood to be planning to feature kids’ footwear for the first time at its autumn 13 edition, which takes place in February.
Pure London
Print, colour and embellishment were top of the agenda at womenswear show Pure London, as buyers spent the remains of their budgets at one of the season’s final trade fairs.
What was your personal highlight of Pure London?
Industry insider’s share their thoughts.
‘Pure London’s revised date is a blessing for buyers’
The Olympics has affected everything this season and not even the retail fashion market has escaped.
What are you looking forward to at Pure London?
Industry insider’s share their thoughts.
Primark ventures into branded streetwear
Primark has launched a branded streetwear line to mark its 50th anniversary.
Pure London launches athleisure zone
Fashion trade show Pure London is launching a new section – Pure Body – at its February 20 event.
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.