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Pure London to introduce kids' footwear

Womenswear tradeshow Pure London is understood to be planning to feature kids’ footwear for the first time at its autumn 13 edition, which takes place in February.

The move follows on from the launch of a dedicated kidswear section at its spring 13 edition in August.

Organisers said it was too early to say which brands would be included within the Pure Junior section next year.

Additionally Pure Body, the tradeshow’s lingerie section which also launched at the spring 13 edition in August, is making a return in February featuring brands such as Cosabella, Bjorn Borg, Undone Lingerie, Madame Shou Shou, Claudette and Fraulein Annie.

Pure’s premium womenswear section, previously called Premium, will be rebranded as Directional Edit and will feature many new brands including premium womenswear brand Blacky Dress.

The autumn 13 edition of Pure will be held at London’s Olympia from February 10-12, 2013.

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