Little White Lies, Louche and Gina Bacconi are among 17 European brands signed up to show at the inaugural joint edition of Pure Shanghai and textile show PH Value.
Called P&P, the joint show will run from October 2022. Pure organiser i2i Events is running the show in partnership with CCPIT TEX, the largest textile association in China and organiser of PH Value.
“P&P will focus on trending ready-to-wear for the fashion conscious Chinese consumer,” said i2i managing director of retail Louise Young.
Edward Che, CCPIT TEX deputy director, added: “We can now create the perfect platform in Shanghai.”