Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Put your smart money on streetwear

Caroline Nodder

One of the highlights for me over the past few weeks of madness that has been the Drapers specials season was seeing the images for this week’s Streetwear Special pinned up on our office wall as we prepared the pages.

One of the highlights for me over the past few weeks of madness that has been the Drapers specials season was seeing the images for this week’s Streetwear Special pinned up on our office wall as we prepared the pages.

The shoot was at the iconic Tempelhof Airport, home to the Bread & Butter show in Berlin, but the key for me was the personalities that come across in the photos, which feature the faces behind the brands we all know and love.

As you can see from our cover shot, the looks were relaxed, funky and cool as ever, although as you’ll also see in our shoot from p34, the past few seasons’ trend for tailoring in mainstream menswear and womenswear has seeped down into this historically super laid-back sector, smartening up the look for spring 12. Crotches may have dropped in the denim arena, giving a nod to the ‘Hammer time’ look of the early 1990s perhaps, but straighter looks including chinos and jackets will also be big.

All in all we hope we’ve brought you some really strong style stories to tempt your buying taste buds, and hopefully also a few familiar faces from the brands you know and trust.

Elsewhere this week, I was pleased to see some positive news for the fashion retail sector which, unlike the rest of us, has seemingly been enjoying the unseasonal weather.

Coupled with the early Sales on much of the high street, the lack of sunshine and positively wintery temperatures have driven consumers into bringing forward their autumn purchases. A big driver behind promising early season sales figures has been, at last, some new trends which are prompting shoppers to update their wardrobes. With many retailers putting a disappointing pre-Sale performance down to shoppers being bored of the “bland” trends on offer, there is a lot of positivity around some of autumn’s more striking styles. Over the next few weeks we’ll bring you more on what’s hot and what’s not.    

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.