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PwC appointment mooted as Hobbs readies for global push

Hobbs will embark on a major international push following the expected appointment of corporate adviser PricewaterhouseCoopers this week.

The womenswear retailer told Drapers it is looking to open stores in France, Germany and Australia after making £1m in international online sales through shipping to 20 markets over the past six months.

Chief executive Nicky Dulieu said: “It tells us there is an appetite for the brand in those [20] markets.”

PricewaterhouseCoopers will look at growth opportunities for the business over the next two years. Dulieu said the expected appointment was not related to an impending sale.

She added: “Growing the business will add value which will make it attractive for a sale further down the line.”

The first step to international expansion will be to launch localised websites. Bricks-and-mortar openings will follow if the sites perform well. Whether this would be through own stores, a franchise model or concession partners will depend on the market, Dulieu said.

In February, Hobbs said it was investing £18m in multichannel integration and international expansion.

Last week Aurora Fashions, parent company of womenswear chains Oasis and Coast, said it would roll out local websites in Australia, the US, Sweden, the Netherlands, France and Spain.

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