Reiss appointed former Cocosa managing director Gwynn Milligan to the newly-created role of trading director last week (May 9). Here Milligan talks to Drapers about her new role.
Q: It’s a new position for Reiss. Why has this role been created?
A: At Reiss we need to make sure we are doing what is best for the brand across all of the markets we are trading in which is why this role has been created. My remit is that of trading director across all channels. Reiss did have people overseeing the functions that I will be looking after before, but it was done by the individual heads of each department - for example, the head of production, the head of merchandising. Now all of those people report into me.
Q: What does the role involve?
A: My remit is to ensure we get the best stock mix across all of our stores and online and I will do this by profiling the stores and working out what the best mix is for each of those stores. I will work alongside commercial director Sanjay Sharma. Sanjay looks for the opportunities in new markets and once these have been identified; my team will concentrate on the the stock package and trading that stock.
Q: Is your role purely an international one?
A: No, my role focuses on the entire business including international markets, the UK and online. I will be concentrating on our trading strategy wherever our customer shops and making sure the Reiss message is consistent across all areas of the business and that our customer can recognise that Reiss message wherever they are. I have been in retail a long time and have experience of managing concessions, international stores and online. My experience of managing all these different channels will be used in this role.
Q: Where do you see the majority of growth coming from for Reiss going forward?
A: I think there is potential for Reiss to grow in the UK as well as internationally. The business is already doing very well in the States and there are obviously lots of opportunities in other countries and that includes the UK. If we can ensure we can get the right product into the right stores there is as much opportunity in the UK as anywhere else.