Northern Irish radio DJ Holly Carey has opened a designer boutique called Madison Rose on Belfast’s Lisburn Road.
Carey, who had presented a regular radio show on Northern Ireland station Q102.9 FM, opened the 740sq ft store three months ago, selling designer brands targeted towards women aged between 25 and 40.
Carey has spent the past six years working as a radio presenter in her home town of Portstewart, near Belfast. “Opening the shop was part of a natural progression. I met a lot of people in fashion through my radio show and my fashion slot, and started getting asked to host fashion shows in Northern Ireland,” said Carey.
“I started to research designers I loved that were not available in Belfast and realised there wasn’t a great market for young people who wanted to buy those brands in Northern Ireland,” she added.
The store sells premium brands such as Sass & Bide and dresses from labels including London Fashion Week designer Hannah Marshall and Australian designer Alice McCall.
Accessories including bags from celebrity favourite Angel Jackson and Pauric Sweeney and footwear by Terry de Havilland are sold in store and on the retailers website, www.madisonrosebelfast.com.
To cater for shoppers feeling the pinch, Carey is to launch a ‘love it and hire it’ service, which will give customers access to items for one night for a fee.
Carey said it was this type of unique service that would set Madison Rose apart from other clothing shops in the difficult economic climate.
“People can book an after-hours personal shopping session and enjoy a glass of wine while having outfits put together for them. I am really happy with the way it is going,” she added.