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Radley appoints new chief executive

Radley has apointed former Net-a-Porter chief executive Sven Gaede as chief executive of the handbag and accessories brand.

Gaede will take on the role on May 4 and will take over the role at Radley from Roger Best who is retiring.

Gaede left Net-a-Porter last November after less than six months in the role. He was also previously chief commercial officer at men’s tailoring business Dunhill and chief executive of premium lifestyle brand Hackett.

Radley chairman Paul Mason said: ”I am confident that he [Gaede] has the right skills and relevant experience to build on the success of the Radley brand both in the UK and internationally.”

Gaede said: ”There is a strong management team already in place and we have an exciting opportunity to develop Radley into a truly international brand.”

Radley said it was set to record a 10% sales increase for the year to the end of April 2009. Radley has nine stores in UK, and is also stocked in retailers including John Lewis and Debenhams.

Gaede was placed by Heidrich & Struggles.



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