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Raging Bull to charge into Debenhams stores

Raging Bull, the sports and leisure clothing line owned by England rugby star Phil Vickery, has inked a deal with Debenhams that could see the department store chain become its largest stockist.

Debenhams is trialling a Raging Bull concession at its Gloucester store. The concession opened earlier this month. It is still stocking the brand’s spring 09 range and will later add the brand’s autumn 09 collection.

Debenhams said last month that it would launch a sports and leisure department in 41 of its 144 UK stores, selling men’s, women’s and kids’ wear sports ranges in a bid to compete with high street sportswear retailers.

Gloucester-based Raging Bull wants to roll out the brand nationwide to other Debenhams stores which have the sports department next year.

Raging Bull has 32 UK doors, including 14 of outsized menswear retailer High & Mighty’s stores, two Rugby Football Union stores at London’s Twickenham Rugby Stadium and the rest with indies.

Vickery said: “Based on the success of other retail partners, including High & Mighty and the RFU, I’m sure the new casual range will be perfect for Debenhams’ customers.”

David Potts, store manager of Debenhams in Gloucester, said: “[The arrival of] the Raging Bull collection is perfect timing, as we recently opened our contemporary sports floor in the store. It fits well with our brand mix and we believe it will be very popular as sales to date have been very encouraging.”

The Raging Bull spring 09 range includes short- and long-sleeved pique polo shirts, short-sleeved casual T-shirts and branded hoodies and flip-flops. The Tackle It range – where 30% of proceeds go to male cancer charity Orchid – comprises casual T-shirts and hoodies featuring the campaign name.

Raging Bull launched in 2003 as a range of branded clothing for sportswear and teamwear, leisurewear and corporate clothing, combining performance with design.

It also operates women’s sportswear and leisurewear brand Moody Cow, which is available at www.ragingbull.co.uk.

Readers' comments (1)

  • Wel, done Phil, you are a legend of English and Lions rugby I really hope Raging Bull is a big success, I love it cheers and good luck.

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