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Rahil Majid

Rahil Majid owner of kidswear indie Peppermint in Kingston-upon-Thames

Brands include Baby Dior, Diesel Kid, Energie, Miss Sixty

How is trade at the moment?

I have to say the last few weeks have been a bit more buoyant than earlier in the year. I think people are starting to feel more confident about spending in general.

What challenges are you currently facing?

The strength of the euro against the pound continues to be one of the biggest factors affecting us. A lot of our suppliers are based in Europe and have put prices up and as a result we have ordered 20% less stock from them to stay within budget.

Do you think customers will turn to the high street rather than pay the higher prices?

The move to value retailers over the past few years has slowed. Now, I think people are looking for quality pieces that will last longer and they are prepared to pay more for those.

How is the kidswear market as a whole?

It is a tough sector at the moment but we have actually seen a steep rise in sales of baby clothes. I attribute this to the recession. There has been a bit of a baby boom as people have tended not to go out so much and there seem to be more babies as a result of all these nights in.

Are you planning to go on Sale in the run up to Christmas?

We intend to wait until after Christmas but if the large multiples and department stores begin to discount then we will be forced into it. We tend to take our cue from what the high street does. I’ve got a feeling they will go on Sale early this year which means we will have to.

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