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Rare rebrands in bid to conquer Europe

Women’s young fashion brand Rare has unveiled a new name and logo as part of its plans to expand into European markets.

To coincide with its 10th anniversary this year, the brand will become Rare London, with the new branding used across wholesale, retail and ecommerce.

The new logo, which features a capital R, will be rolled out for autumn 11. Chief executive John Quinn said: “Rare is synonymous with the UK and this will give international exposure.”

Quinn said over the next year the brand’s biggest growth area would be the international market, with a focus on countries including Germany, Canada and Russia.

International functionality was also added to Rare’s website this month, with eight languages now supported.

Rare has 350 UK stockists including Bank, Shop Direct and Asos.

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