Google has teamed up with Luxottica, owner of Ray-Ban and Oakley sunglasses, to make Google Glass more fashionable.
The company has agreed to design, develop and distribute new versions of the web-connected eyewear.
A statement from Google said Luxottica understands how to “build, distribute and sell great products that their clients and consumers love”.
It continued: “They will bring design and manufacturing expertise to the mix and, together, we’ll bring even more Glass style choices to our explorers. In addition, Luxottica’s retail and wholesale distribution channels will serve us well when we make Glass available to more people down the road.”
Earlier this month Google’s UK and Ireland managing director Dan Cobley said wearable technology including Google Glass and smart watches, will be a £11.4bn industry by 2018.