While many of his contemporaries have fought their way through a year of dwindling consumer confidence and falling sales, Ray Kelvin, founder of lifestyle business Ted Baker, has walked a more gilded path.
Retail sales in particular have grown consistently, with the brand most recently reporting a 13.3% like-for-like hike for the 13 weeks to November 8. The company has continued to plough on with its pursuit of store openings. New womenswear standalones have been joined by openings in Cabot Circus in Bristol, Liverpool One and two shops in Westfield London in White City.
The wholesale picture may not be quite so healthy with a 21% reduction in the same period, but that has been driven more by a deliberate streamlining of the account base, as well as challenging market conditions, and less by Ted Baker’s product, which according to stockists remains of a quality so consistently high that it has among the lowest returns rates in branded fashion.