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Rebecca Thomson's stories

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  • Nike own the look crop

    How multichannel fashion is evolving in 2019 Subscription

    Features24 May 2019

    The year is already shaping up to be an interesting one in UK multichannel fashion: several trends are developing, and new technologies are emerging on the horizon. 

  • 5a4fc31e9d52a21a6849094b

    How M&S and Shop Direct meet digital customers' expectationsSubscription

    News15 May 2019

    Customers’ expectations are changing, and retailers at the Drapers Digital Festival described how they are adapting. 

  • dune

    Dune's plans to improve retention and returnsSubscription

    News15 May 2019

    Retailers need to focus more on the post-purchase experience, speakers at the Drapers Digital Festival said today.

  • Roger graell sole mango

    Mango’s three-point innovation strategySubscription

    News15 May 2019

    Roger Graell Sole, ecommerce director at Mango, explained the retailer’s approach to innovation at Drapers Digital Festival.

  • Genz index 600x400

    Gen Z shoppers report abandoning unsustainable purchasesSubscription

    News2 May 2019

    More than three-quarters of Generation Z and millennial shoppers say that sustainability is important to them, new Drapers research has shown.

  • Genz index 600x400

    Gen Z and Millennials Subscription

    News1 May 2019

    Between them, Generation Z and millennials – broadly, shoppers in their late teens, twenties and thirties – attract endless attention, and represent fashion’s consumers of both the present and future. 

  • Ai index 600x400

    Five ways AI is working for fashion retailersSubscription

    Features20 March 2019

    It’s not just a buzzword – artificial intelligence is changing how retailers do business in tangible ways. In our new report, we speak to some of the retailers using the technology about how AI is changing things for them.

  • Multichannel index 600x400

    Visual search to AI: 2019’s biggest multichannel trendsSubscription

    Comment18 March 2019

    Long-term success in fashion depends on brands’ ability to adapt to broad, structural changes in the way consumers want to shop.

  • Screenshot 2019 03 14 at 16.16.45

    Drapers' Den: which are the best sustainability innovations?Subscription

    News14 March 2019

    From the use of post-consumer cotton waste in packaging to a peer-to-peer rental wardrobe platform, five start-ups presented leading-edge ideas at the Drapers Sustainable Fashion conference in London today. 

  • Multichannel index 600x400

    Drapers multichannel trends report 2019Subscription

    Features28 February 2019

    Drapers’ multichannel trends report explores the most important trends in cross channel retail this year. Download it here for interviews with River Island, M&S, Mango and more. 

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