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Replay

Replay Autumn/Winter 09

The collection

Carrot and slimmer offers lead the way on both mens and womens denim for Replay next season. There is a strong vintage destroyed theme, with rips and abrasions on the front of the jeans important. Dark and mid washes form the mainstay of the collection, while Replay’s premium range, Maestro, is now entering its third season, and showcases a similar vintage feel on darker washes using premium Japanese denim. Checked shirts are still present for men, although do not dominate the collection for autumn 09, and Tshirts centre around graphic prints with clear branding. For womenswear there are lots more detail this season, with plenty of studding on simple cotton tops creating a rock chick theme. This story sits alongside Replays traditional ethnic pieces, such as embroidered boho inspired tops in fuschia and electric blue. Jeans come super skinny, in a boyfriend fit, and flared. Footwear is particularly strong for autumn 09, with suede shoeboots wrapped in studded belts complementing the apparel, and patent purple court shoes especially eye catching.

Key items

  • Black patent zip up shoeboots with silver studding detail on back ankle
  • Distressed leather bomber jacket in black for men and women
  • Patchwork ethnic inspired red dress with paisley print billowing sleeves
  • Black cotton Aline top with copper studding detail sprayed across the back 
  • Mens four button indigo destroyed jeans with graduated fading

Contact: 020 7713 9404 www.replay.it

Brand comment

Kate Andrassy, Replay womenswear for UK and Ireland

“It’s an exciting time for Replay at the moment, we have just announced our new creative director, Gigi Veyyola, who has joined us from xxxx, and since we’ve been without a creative director for a while, I think this will inject new energy into the whole team. Distribution is a massive focus in the UK right now, and this has been spearheaded by our new managing director, Colin Naylor. We’re also delving deeper into our archives and making an effort to remember the heritage of the brand. The brand has been around for more than 20 years now, and we want to make sure we are still reflecting that original handwriting.”

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