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Headline

Sarah Coggles berated for Grazia promotion

Comment

The problem comes from the brands themselves selling as many did and still do into the likes of Next, HOF, Debenhams, etc and letting them discount at will whilst holding indies over a barrel. Also more and more brands now have their own eccommece sites with massive advertising budgets to blow their own stockist out of the water. As an estashblised indie virtually all the brands we stock now go face to face with us and many seem to think its ok for their 'digital marketing team' to do whatever they want to get sales and by that I mean massively undercut their very own stockists. What brands need to do is stop being so greedy with the indies whilst letting the department stores dictate when and what they want as its the indies that generally break a brand into the market place and then the big boys jump on board and want the same item at half the price. Until the brands wake up and take notice this sort of discounting from indies will only increase and if its the case of Coggles or some designers website directly getting the sale then I'd rather Coggles get it.

Posted date

9 October 2009

Posted time

1:21 pm

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