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Supplier fury over retailers’ demands


Suppliers should use a word that the like of M&S et al don't want to hear - NO. Get yourself a water tight contract and get them by the balls. The only reason they put the pressure on, is because they know suppliers cave in to their demands. However, as a supplier, you should never have all your eggs in one basket, because you'll be at the mercy of your retailer and they know it. If your business is potentially going to go bust because the retailer puts the squeeze on, then I suggest diversification is the answer. Never set yourself up in a position of weakness, as I fear too many suppliers have...

Posted date

7 October 2011

Posted time

11:17 am