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Aquascutum’s tangled web


I think also you need to consider the amount Burberry had to spend on digital marketing... Aquascutum did a lot with what they had.. a fraction of the global budget of Burberry.. I agree though there are lessons here.. and what money you do have you should spend wisely... Comparing these two brands like for like is I feel rather unfair... I sincerely hope that Aquascutum gets another chance to come out fighting... It's a wonderful British brand and it would be very sad to see it as just another footnote in history...

Posted date

9 May 2012

Posted time

1:52 pm