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Headline

Brands must take care over multiple choice 

Comment

Most brands are just going for the numbers these days, but that short-term view has consequences for Indies. Remus are a great brand for an Indie - good quality clothing offering great margin. As a brand they're not looking to 'sell out' , have an intelligent sales force and having HOF 'online only' adds some kudos too. On the other hand... The desperate Peter Werth show how it shouldn't be done. Once the Indies friend, they have truly shafted the independent sector by allowing HOF to sell it instore, usually at hefty discounts, therefore killing the brand in the process so most independents will no longer touch it. Too many brands work on the 'cake and it eat' scenario, but the ones that are more savvy are the ones that do best in longer term. There's just not enough of them around right now.

Posted date

18 May 2012

Posted time

2:36 pm

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