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Coggles’ growing pains prove it’s tough at the top


Hi Caroline Phew… tough week! First of all I'd like to thank everyone at Drapers for their support over the last few decades but especially over the last few days. I hope that likewise I have been a good ambassador for everything Drapers too. There seems to be quite a bit of misinformation flying around about Coggles at the moment. Here are some facts: - We have fluctuated between 2m and 12m in size over the last 15 years and over the last 40 years (next Jan) we turned over a total of 140m. - 50% of our customer base came from London. - We hadn't recently launched internationally online, for the last 7 years 40% of our sales have been international but next year we did intent to market internationally. - Coggles had grown with double and sometimes triple digit figure increases over the last seven years hence the investment. - Our London offices were actually cheaper than sending multiple staff to London from York and cost the same as 1 member of staff, we didn't build Westfield and it wasn't made of glass! - We have featured bikes, music and street style on the site for nearly 5 years we don't sell any of the above only talk about them more than we used to. I really don't mind people having strong opinions about what we were doing but I read the mainly negative subscribers comments on the previous Drapers articles about Coggles with a mixture of sadness and pity. Sadness for an industry which finds it easy to be negative sometimes. I myself am not negative about the situation, if we were not good enough to get through this tough recession, then we were not good enough, there is always something to learn when something goes wrong. I have always been proud of being a positive person in this industry and always tried to help others in my sector, my doors were never closed for help and advise. In my opinion independents as a group always had the power collectively to take on the department stores and high street but we don't support each other enough. Yes we are all smaller but that is what makes us more agile and inventive, can you imagine a fashion industry without indies? To be honest everyone at Coggles worked very hard, people forget the 39 good years when you have 1 bad one. Kind Regards, Mark Bage

Posted date

10 May 2013

Posted time

7:40 am