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SuperGroup tests Chinese market via website


The anti Japanese feeling in China is still strong which could be a problem for the current Superdry branding to work. After last years protests and the ongoing provocation between the two countries over the Diaoyu Islands. To test the brand and not make adjustments would stop it from having any chance in the future. Also will be interesting to see if the test is done through TMall or as a stand alone. There is a fairly large amount of fake product already on Taobao that is selling so there must be a decent local demand.

Posted date

26 June 2013

Posted time

4:00 am