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Are the days of forward ordering numbered?


The economy is forcing the hand of the suppliers; ushering them to compromise the processes of sales. It is dog eat dog amongst competitive brands, with SOR packages being banded around willy-nilly. Ive heard buyers chuffed to bits to have 'discovered' brands that offer entire forward orders on sale or return basis, however surely they must realise these brands have continental clearance outlets that the stock will wind up in. It seems a great way of a risk free buck, but doesn't give much hope for building quality home grown labels. Alternatively NOS lines are opted for, however all this results in is carbon copied, ultra-commercial collections with no independent store identity. Isn't the individualism of independent bought collections what attracts independent store shoppers? Call it a necessary evil or the art of buying, but forward ordering is integral to the independent.

Posted date

3 October 2013

Posted time

10:53 am