Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Report this comment to a moderator

Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.
By submitting your information you agree to our Privacy & Cookie Policy.

Report comment to moderator

Required fields.


Fashion is key battleground for supermarkets


Fashion offers much, much higher margins than traditional grocery products. Cash margin is also good per item. Supermarkets have commoditised many categories to date. I believe they will do so in fashion, especially for childrenswear and basic essentials. Enormous weekly footfall in store and massive email databases of customers to target are catalysts. Traditional fashion retailers (inc department stores) and brands need to up their games to compete. Quickly (though I'm not seeing it). In my opinion, there is simply not enough effort behind understanding the customer or giving great service in store. Along with the likes of Amazon and eBay, the supermarkets will use their scale to great effect. They already use their customer sales data in other categories to improve ranges and optimise sales. I'm sure they are doing so in fashion. Signs are clear they are already looking beyond value ranges.

Posted date

5 September 2014

Posted time

10:41 am