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Shoppers suffer 'promotional fatigue'


Some ten years ago I voiced my concerns that we were in danger of going down the US route of constant discounting, the buzz phrase , across the pond then, was 'not how much you paid it, but how little' Sadly, by and large, we have become a sales obsessed industry as opposed to margin driven businesses. Little surprise then that consumers are 'fatigued' by wall to wall promotional activity!

Posted date

2 July 2015

Posted time

10:45 am