Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Report this comment to a moderator

Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.
By submitting your information you agree to our Privacy & Cookie Policy.

Report comment to moderator

Required fields.


What are your views on discounting? Take part in Drapers' survey


When working with clients or talking to retailers ( and there is a lot as I also act as retail expert at Whos Next ), you realise that 50% + of indies do not have an epos system and data on stock and sales is not taken in an optimised way to lower discounts and improve profits. By the way, ask a retailer how much pounds he/she gives away over a 12 month period and they cannot give you a value yet discounting is the biggest thief in the store! Many retail forums or debates never discuss buying and merchandising. So retailers struggle to find relevant information on how to get the right product at the right time in the right quantity. Not long ago, a panel discussion with 5 experts was debating about the What, Why, When ... of discounting. Guess what? They only discussed discounting as a way to generate more customer traffic and NEVER as a consequence of over stock! I am open to participate in any action to improve retail buying. Thierry Bayle

Posted date

6 May 2016

Posted time

6:44 pm