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Headline

New Look sales and profit plummet

Comment

This makes dismal reading. If this is the result after controlling costs imagine if they hadn't controlled costs! New Look has got everything wrong - product, price, customer proposition- as the online sales also decreased in a growing pure play market. If the customer isn't shopping their product online that says a lot. What's happened since Brain SA bought it? The strategy started 2 years ago is clearly not working.

Posted date

8 August 2017

Posted time

8:41 am

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