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New Look sales and profit plummet


This makes dismal reading. If this is the result after controlling costs imagine if they hadn't controlled costs! New Look has got everything wrong - product, price, customer proposition- as the online sales also decreased in a growing pure play market. If the customer isn't shopping their product online that says a lot. What's happened since Brain SA bought it? The strategy started 2 years ago is clearly not working.

Posted date

8 August 2017

Posted time

8:41 am