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Comment: What’s the point of trade shows without the product?


The lack of product of Trade events is an interesting concept. It may be too surreal for some, but it does highlight a general point - That product was always secondary at Trade Shows. The primary function was and always will be, the people - despite the shows increasingly irrelevance. Back in the day before the politics crept in and everyone was more on a equal footing, Trade Shows were events where brands and retailers would blow their expenses budget on what was a corporate Jolly. You would be plied with free beer, free beer and more free beer. You didn't want to place an order because you would be so smashed you couldn't remember what would then be delivered to you door in 6 months time, so you always did the real business in store with a clearer head. Those days have largely gone and are not coming back, but with trade shows in permanent decline, anything new concept has be given a go, before we look back in our retirement homes and reminisce about the concept that never moved out of the 20th Century.

Posted date

3 March 2018

Posted time

11:26 am