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Headline

M&S: Can the 'Titanic' of the high street change course?

Comment

As has already been mentioned by Richard, M&S are ignoring the fundamental issue which is its product offer. Poor design, poor fabrics, frumpy fit, lack of any cohesive fashion direction whatsoever. Any trend they do attempt is inappropriate for the customer or terribly executed. Conversely, they manage to miss highly commercial trends every season, that would resonate. The new strategy of Love it for less, with huge product blocked zones is dated and doomed and looks desperate. Yes the website is clunky and uninspiring but retailers are using this excuse far too often. Primark has no transactional website and guess what, will surpass M&S sales soon. The issue goes back to the very core, the product offer...how that is then sold via store or online is key, but a separate challenge.

Posted date

31 May 2018

Posted time

8:01 am

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