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Headline

Editor's Comment: Product makes or breaks a retail offer

Comment

Interestingly but not surprisingly, Bon Marche is run by experienced product B&M people at the top. There has recently been a huge new trend of putting non-fashion (and I include Amazon & commodity in that) execs at the top of retailers assuming that their ‘business acumen and strategic or digital skills’ will save the day. The result so far is Debenhams, HoF and M&S..... Fashion retailing is one of those tricky beasts that needs creative ability, years of product experience, supplier chain relationships & customer understanding as well as the numeric skill side. Granted, many of our high street retailers have had complacent product execs sitting on their laurels for years, become stagnant and wedded to the past glory days. A huge wake up call needed....but replacing them with swathes of non-fashion leaders, so far, looks disasterous.

Posted date

23 June 2018

Posted time

9:35 am

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