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Editor's Comment: Can you afford not to have a sustainability strategy?


Disagree. The typical consumer doesn't give a monkeys about sustainability. It was and always will be about product and a purchase relies on the quality in relation to what that consumer is prepared to pay. What the consumer says and what they ultimate do with that thought are two different things, which is why focus groups are misleading and therefore worthless.

Posted date

10 September 2018

Posted time

11:08 am