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Digital fit technology comes of age


There is no such thing as the 'Perfect Fit'. It has myth status and is purely subjective. You can have a computer work out an individuals size, but it cannot make a human think. Therefore the individual may buy one of three sizes, depending on what that consumer thinks is the correct size for them and that will vary for every customer.

Posted date

26 October 2018

Posted time

2:09 pm