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Headline

Dunkerton eyes Superdry return

Comment

@Rohan, yes it's been milked for all it's worth and has peaked. Vintage re hash is dull dull dull, this Brand has Zero relevance in the market that it made it's name, it's dead to the average teenager, the concept is so very tired, it's become mass boring retailing for Mum's and Dad's and it is running out of steam, aka Jack Jones, AnF, Hollister et al. It will still have some limited appeal in the years ahead but profits have peaked, expect a strip back of stores, this is just the start of a slow decline, the one Brand that is just about maintaining it's relevance in this sector is Fat Face and that is because AT realised that it needed stripping right back and to become a bit more niche, with emphasis on better thought out product,I'm afraid slapping a Vintage Print on a hoodie in various forms and ramming them on rails may be good for short term profit but for the longevity of the Brand it kills it and is killing it.

Posted date

26 October 2018

Posted time

7:49 am

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