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Headline

Jigsaw in Black Friday U-turn

Comment

Ref Anonymous No 2's comment, while "virtually the the whole industry is doing some sort of discount" may or may not be factually correct, it doesn't mean it's a good idea. I certainly agree that we are seeing a very difficult market, but that's (a) because we have had 10 years of austerity and the resulting economic malaise and (b) as a nation we are MASSIVELY over-supplied with retail, before we even add in ecommerce. We are in a significant time of change but that does not mean companies should jettison the basic rules of retailing. If they produce desirable products and have them in place at the right time, consumers will pay full-price for them. Joining Black Friday is like digging yourself into a hole with a JCB. Good luck and have fun counting those missing sales in December and January!

Posted date

26 November 2018

Posted time

9:18 am

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