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Profits almost halved at the John Lewis Partnership


There are many pressures that john Lewis can do little about, but it needs to drop its "Never Knowingly Undersold" policy, no matter how precious they feel it is to "the brand". It was an admirable policy a long time ago, but in this era of crazy price-cutting by direct rivals (step forward Debs and HoF), it's commercial madness. If they dropped it and replaced it with a more neutral slogan like "Always excellent value", no consumer would think John Lewis was ripping them off. And if they did, it's a free country and they can toddle off to enjoy the "service experience" offered by HoF and Debs. I must say that in all my years of suggesting this change to JLP executives, they have told me it is unthinkable to drop "Never Knowingly Undersold". It's time to do the unthinkable.

Posted date

7 March 2019

Posted time

10:53 am